Brand Engagement Optimization
Glam Media is pleased to announce the acquisition of AdaptiveAds, providing new adaptive ad delivery capabilities to complement Glam Media’s powerful targeting platform.
The resulting solution — GlamAdapt — will not only enable you to target your media to the most appropriate audience for your campaign, but also gain deep insights into when, where and how people interact with your ads. This will allow you to adapt your media effectively to deliver the best possible engagement.
GlamAdapt is built to make complex real-time ad serving and targeting decisions with the primary goal of optimizing brand engagement across a range of metrics.
The platform will arm brands with insights into not only which specific vertical audiences or passion groups respond to their ads, but also which messages and approaches provide the greatest engagement levels with each audience.
For more on AdaptiveAds click here. Or visit AdaptiveAds.com.
