Leveraging the Power of Vertical Media
Tinker.com our exciting, new application from Glam Media Labs enables the aggregation, moderation and distribution of real-time conversations from social media, including Twitter and Facebook. Designed to leverage our proven distributed media model, Tinker extends our reach of 164 million worldwide uniques for brand advertisers by connecting a new social media audience with more than 1400 sites in the Glam and Brash Publishers Network. Find out what Tinker can do for you:
- Provides brand-safe ad solutions that are contextual, real-time and engaging for consumers of our brand advertisers.
- Helps consumers create, follow, discover and participate in meaningful dialogue with people who share the same passions.
- Provides news agencies an easy way to distribute ongoing or breaking news in a contextually safe, relevant environment.
- Gives publishers the opportunity to interact with and grow their audiences by giving people the ability to view and tweet directly from their site.
- Extends conference impact and participation beyond the brick-and-mortar venue through relevant, focused real-time conversations.
Advertising with Tinker
Social media is the logical evolution for online advertising. In fact, eMarketer predicts a 13.2% increase, to $1.29 billion, in 2010 in social network advertising spending with even greater growth moving forward. With the continuing explosive growth of social media, brand marketers are feverishly developing strategies to join and harness the online conversation.
Tinker offers a variety of ad products to distribute social media conversations within traditional IAB ad units. Through user interaction of these ads, Tinker is able to capture in-depth consumer behavior, thereby allowing us to work with our clients to target ads very specific to their current campaign goals. The unique moderation and filtration tools built into Tinker allow moderators to manage streams to remove potentially harmful posts either by blocking specified keywords or by eliminating off-topic or inappropriate messages. When an advertiser chooses Tinker as part of an integrated campaign, an interactive Tinker Stream ad lets viewers participate in live conversations right on the targeted site where the ad appears. A Tinker Stream ad can carry your message anywhere across the Glam and Brash Publisher Networks of over 1400 blogs and sites, with US reach of over 76 million million visitors a month and 164 million uniques worldwide.
For more information about advertising on Tinker.com contact support@Tinker.com.
Tinker Helps Distribute News
Tinker has partnered with msnbc.com to deliver live streams during key news events, giving their on air broadcasters a new way to engage with their audience while giving their audience a way to participate in the news while it is happening. Some of the news events Tinker has covered include:
- President Obama's Virtual Town Hall on health care where Tinker enabled the MSNBC audience to tweet questions and comments directly to the president while watching the live stream. During the live hour-and-a-half town hall, tweets appeared in real-time from people all over the world on the Tinker Widget next to the live video.
- Live streaming of Michael Jackson's public memorial, which shattered msnbc.com’s online video stream record with nearly 19 million total streams. The Tinker widget received more than 10 million views with over 165,000 Michael Jackson-related tweets during the event.
- Provided msnbc.com's audience with the ability to both watch live streaming video coverage of the Senate confirmation hearing for Supreme Court nominee Judge Sonia Sotomayor and to tweet in real-time during this event.
Tinker Conference Coverage
Digital Content NewFront hosted by Digitas: Cutting-edge ad agency Digitas wanted to add an online social element to their conference during NY’s Internet Week with Al Gore as the keynote. To extend their event online and connect audiences beyond the physical space, they chose Tinker to aggregate and moderate the conversation in real-time during the conference. People could ask questions and participate no matter where they were directly through Tinker and Digitas could use the Tinker moderation tools to approve relevant tweets before appearing in the projected stream. A custom Tinker Live Event Page was projected on the wall during the event. Tweeters and non-tweeters could see the bubbling-up conversation. This is how it worked:
- Tinker widget: To extend the conversation beyond NY, Digitas used a Tinker widget on their website next to a live video stream of the conference. Anyone, anywhere could watch and ask a question.
- Moderation Queue: To curate the conversation and keep the focus on relevant, conversation-starting tweets, Tinker provided the Digitas team with a moderation queue to approve tweets.
- Real-time video: To promote the conference, Tinker.com played real-time video on the Tinker.com Event Stream page so online users could watch and react.
- Video Ads ran across the Glam Network driving traffic to the Tinker Event Stream. The metrics: 15,000 impressions with a .3% CTR.
Tinker Live on the Glam Publisher Network
Mercedes-Benz NY Fashion Week 2009 Publisher Widget
More than 40 Glam Publishers embedded custom Tinker Widgets on their sites to broadcast news from the Bryant Park Tents as it was happening. With exclusive content from Fashion Week Daily, including photos and videos, these savvy publishers could comment on the shows, designers, trends and all the excitement on the runways and behind-the-scenes. The Fashion Week widgets had three tabs that filtered tweets by:
- All tab: captured every tweet with the official Fashion Week hashtag #NYFW
- In the Tents tab: showed tweets from key fashion industry insiders, including Women’s Wear Daily, The New York Times, Glamour, Elle Creative Director Joe Zee and other elite fashion editors and bloggers.
- Glam Network tab: revealed all tweets from participating Glam Network Publishers attending the show and in the field.
Tinker.com — join the conversation now!
