Glam Media is number one in reach for women online
Glam Media’s vertical content network, with a reach of 77M unique visitors, is effectively changing the very definition of what a media company is in the 21st Century. Glam Media leverages the increasing fragmentation of the Internet —bringing together owned-and-operated websites, including flagship Glam.com, with the Glam Publisher Network of more than 600 popular lifestyle websites and blogs and syndicated content from leading media companies. Glam Media’s distributed media network model effectively bridges hundreds of unique digital “voices” representing the best content in each category relevant to women, and offers advertisers truly unprecedented quality reach through a single brand advertising platform: Glam Evolution.
Glam Evolution is Glam Media's suite of proprietary ad serving technologies used to deliver superior brand engagement for Glam Media's advertisers, publishers, and users. Glam Evolution is based on the concept that by providing relevant brand ads in the right context to the right user, online display advertising can add value and enhance the user experience. The technology leverages explicit and implicit user behavior, web-site characteristics, and advertiser positioning and goals to achieve a superior level of brand engagement online.
In essence, Glam Media combines the reach and scale of a targeted advertising network with the unique benefits of top-quality and engaging content found in destination sites. For brand advertisers, Glam Media’s main comparative benefits are:
| Women Online Media Buying | Single Site | Ad Network | Distributed Media (Glam Media) |
| Only screened quality Women-oriented sites with strong editorial control |  |
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| Engage your brand directly with the unique voice of hundreds of publishers | |
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| Combination of owned and operated sites with the extended reach of a publishers network | |
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| High degree of control of placement and appearance of ads | |
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| Minimum time needed to identify and reach a large Women’s audience | |
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| Single interface to deploy integrated "beyond banners" marketing campaigns | |
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| Single interface to place standard ad unit across multiple sites and channels | |
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| Single interface for billing, tracking performance, and optimizing a complete campaign | |
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As a result, Glam Media today is the largest and most-targeted online reach for women in the U.S. Glam Media reaches more than 1 of 10 women in the coveted 18+ demographic across the country. That amounts to more reach than any magazine, radio, or daytime television show can provide. Our digital environment becomes akin to a highly prized glossy publication but with infinitely more reach.
With more than 600 independent voices contributing to our fresh editorial content, we don't just connect with one kind of woman—we connect with every kind.
This creative, flexible approach has already attracted some of the more premium brand advertisers such as ABC, Lacoste, Reebok, Maybelline, Garnier and Target, among others.
Be part of the Glam Media generation—advertise with us or join our growing list of quality publishers.
